Driving Patient-Centricity Through KOL Feedback Analysis
Matthew Doscher
Carson Hurt
10.6084/m9.figshare.5919313.v1
https://medicalaffairs.figshare.com/articles/poster/Driving_Patient-Centricity_Through_KOL_Feedback_Analysis/5919313
OBJECTIVE A Top-10 pharmaceutical company sought to establish innovative patient-centric companywide
initiatives. The company partnered with a life science benchmarking firm seeking to pioneer new programs
to improve patient care by simplifying the lives of doctors. The project’s goal was to determine ways to
alleviate external stresses, so doctors can dedicate more time and energy to their patients. <div><br></div><div>CHALLENGE The pharmaceutical company’s challenge was to determine the most time-consuming
activities regularly performed by doctors. By identifying these particularly vexing responsibilities, the
company hoped to establish programs that can help lessen the burden of these activities. </div><div><br></div><div>SOLUTION A double-blinded feedback survey was conducted of over 500 doctors across four regions and
over 25 therapeutic areas about their common challenges — such as patient non-adherence — along with
their interactions with life science company representatives. The survey provided in-depth insights and
direct feedback from KOLs about their current and preferred methods of interactions with pharmaceutical
representatives, as well as changes they want to see in these interactions, preferred representative
characteristics, and the challenges they face daily </div><div><br></div><div>OUTCOME AND BENEFITS Of the physicians surveyed, reimbursement, misinformation, technology issues
and insufficient access to patients are some of the most commonly reported challenges. In response to
these findings, the pharmaceutical company made strides to improve their patient education materials and
potentially create a program to assist with logistical challenges that patients may face. These programs
can strengthen relationships with the company’s thought leaders, and significantly improve overall patient
care.</div>
2018-02-25 18:15:22
patient-centric
doctors
medics
Medicine