@article{Kaye2018, author = "Randall Kaye and Madhav Gurijala and Sukumar Nagendran", title = "{The Strategic CMO}", year = "2018", month = "2", url = "https://medicalaffairs.figshare.com/articles/poster/The_Strategic_CMO/5919319", doi = "10.6084/m9.figshare.5919319.v1" }