%0 Conference Paper %A Funderburk, Sarah %A Denton, Suzie %A Holbrook, Lynsey %A Kukathasan, Jonathan %A Wright, Kate %A Jack, Dominic %D 2018 %T DELIVERING A LAUNCH CAMPAIGN THROUGH AN INTEGRATED AGENCY TEAM APPROACH %U https://medicalaffairs.figshare.com/articles/poster/DELIVERING_A_LAUNCH_CAMPAIGN_THROUGH_AN_INTEGRATED_AGENCY_TEAM_APPROACH/5919352 %R 10.6084/m9.figshare.5919352.v1 %2 https://medicalaffairs.figshare.com/ndownloader/files/10573033 %K pharmaceutical %K MS %K multiple sclerosis %K Medicine %X OBJECTIVE Deliver a launch solution in 2017 for a short-course oral therapy for highly active relapsing multiple sclerosis (MS) CHALLENGE A global pharmaceutical company submitted a new marketing authorization for a new MS therapy in the EU in 2016 following an application withdrawal A unique approach to re-engagement and education of the medical community on the benefit:risk profile of the drug was needed %I Medical Affairs Professional Society