182_MAPS_182_Otsuka-ETS_handout.pdf (4.12 MB)
Implementation of a Globally Scalable Software Solution to Connect and Support Medical Affairs Activities
poster
posted on 2018-02-25, 18:06 authored by Timothy M. Wilt, Brendan Fitzgerald, Kelli WalkerObjective
Otsuka, a mid-sized pharmaceutical
company, required a globally scalable
software platform to provide connectivity,
consistency, and support across medical
affairs-managed activities.
Challenge
Otsuka had implemented earlier separate
solutions, but required a single replacement
with greater global scalability, flexibility, and
cross-activity coverage.
Several legacy data sources and
systems required amalgamation as
part of the implementation.
Solution
The web-based Otsuka “Medical
Affairs Ecosystem” was introduced to
compliantly plan and manage requests
for health outcomes projects, investigator
sponsored studies, medical education
grants, and charitable contributions, as well
as receive and distribute publications and
medical materials.
A novel master documentation approach
was utilized to facilitate data migration,
specific workflow definitions, testing,
and configuration.
An internal and external communication
program was developed to improve
adoption, including program-specific
landing pages, and user support materials.
Outcome
A staged rollout plan was developed and
implemented, beginning with US launch
for all programs in late 2017, with health
outcomes projects and investigator
sponsored studies expanding to European
and Japanese geographies in 2018.
The platform streamlines activities
from submission, review and approval,
to project reconciliation. Functionality
was developed to allow for advanced
adaptable request reviews, organization
management, budget management,
and outcome-related reconciliations for
medical education projects.
Benefits
The implementation process undertaken
was comprehensive — meeting data
migration, process establishment,
communication, and future global
scalability objectives, including local
language adaptation and translation.
Otsuka has implemented a scalable Medical
Affairs Platform for companies around the
world, providing transparency, tracking,
reporting, and process alignment across
activities, and offering significant cost
savings over time.