DELIVERING A LAUNCH CAMPAIGN THROUGH AN INTEGRATED AGENCY TEAM APPROACH

OBJECTIVE Deliver a launch solution in 2017 for a short-course oral therapy for highly active relapsing multiple sclerosis (MS) CHALLENGE A global pharmaceutical company submitted a new marketing authorization for a new MS therapy in the EU in 2016 following an application withdrawal A unique approach to re-engagement and education of the medical community on the benefit:risk profile of the drug was needed

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