190_F1_MAPS_Poster 190_upload version.pdf (825.44 kB)
DELIVERING A LAUNCH CAMPAIGN THROUGH AN INTEGRATED AGENCY TEAM APPROACH
poster
posted on 2018-02-25, 17:51 authored by Sarah Funderburk, Suzie Denton, Lynsey Holbrook, Jonathan Kukathasan, Kate Wright, Dominic JackOBJECTIVE
Deliver a launch solution in 2017 for a
short-course oral therapy for highly active
relapsing multiple sclerosis (MS)
CHALLENGE
A global pharmaceutical company submitted a new marketing authorization for
a new MS therapy in the EU in 2016 following an application withdrawal
A unique approach to re-engagement and education of the medical community
on the benefit:risk profile of the drug was needed