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190_F1_MAPS_Poster 190_upload version.pdf (825.44 kB)

DELIVERING A LAUNCH CAMPAIGN THROUGH AN INTEGRATED AGENCY TEAM APPROACH

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posted on 2018-02-25, 17:51 authored by Sarah Funderburk, Suzie Denton, Lynsey Holbrook, Jonathan Kukathasan, Kate Wright, Dominic Jack
OBJECTIVE Deliver a launch solution in 2017 for a short-course oral therapy for highly active relapsing multiple sclerosis (MS) CHALLENGE A global pharmaceutical company submitted a new marketing authorization for a new MS therapy in the EU in 2016 following an application withdrawal A unique approach to re-engagement and education of the medical community on the benefit:risk profile of the drug was needed

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