183_EPG_MAPS_Poster_15Feb_11.01x23.01inch_25pc_RGB_HR.pdf (118.73 kB)
Developing Metrics to Show the Value of Medical Affairs
poster
posted on 2018-02-25, 17:51 authored by Joseph Kohles, Yasamin Mir-Shekari, Leah Williams, Greg Thompson, David TangOBJECTIVE
Establish value metrics for Medical Affairs.
CHALLENGE
The Medical Affairs community has long
since focused on defining metrics, to
assess (and ultimately improve) their
efficiency and demonstrate their value.
However, metrics to demonstrate the value
of Medical Affairs remain elusive, and
development of standardized metrics
applicable to any Medical Affairs organization
is complicated by inherent differences in
this function across organizations.
SOLUTION
Rather than a prescriptive “one size fits all”
approach to value demonstration by
Medical Affairs, we instead describe a
framework of key considerations and
guiding principles.
This framework should enable Medical
Affairs groups to develop value metrics
tailored to individual organizational needs.
OUTCOME
The guidance we propose encompasses
the following:
It may seem obvious, but metrics
must measure something meaningful;
therefore, they should be aligned with
common outcomes shared across
functions. These can be complemented
with more easily measured surrogate
metrics that measure the success of
individual steps or goals required to
reach each broader outcome
MEANINGFUL METRICS
Demonstrating value may not be
appropriately assessed using
quantitative metrics (though
they are easily measured). Combining
quantitative and qualitative metrics
can provide more robust metrics
QUALITATIVE METRICS
Understanding how Medical Affairs
and different functions can
collectively contribute to a common
set of outcomes, via inter-related but
distinctive goals, can demonstrate
Medical Affairs value within an
organization. It can also identify areas
of synergy for improved efficiency
CROSS-FUNCTIONAL COLLABORATION
Metrics are only useful if they are well
tracked; it is important to agree timing
of assessments, and a tracking
method that is not cumbersome