198_MAPS 2018 Poster PDF sent to the Organization 15Feb2018.pdf (3.33 MB)
HOW MEDICAL AFFAIRS CAN HELP TO BRIDGE THE GAP BETWEEN RESEARCH AND COMMERCIAL
poster
posted on 2018-02-25, 18:19 authored by Lisa Bullarda, Tamara Growa, Marc Eisenberg, Chris Langford, Louise NorburyMedical affairs professionals must wear many hats to manage relationships
with external experts, develop and present clinical educational information
that is both product and therapeutic category specific, publish key data and
study outcomes, address internal and external information gaps about
products and disease awareness, and support communications platforms
for accuracy and consistency. These professionals harness the critical
details of product and industry knowledge that are instrumental to practical
communications planning and publications initiatives. An effective
collaboration between medical affairs and other teams can help to build a
strong foundation for product launch, training programs, the development or
refinement of informational materials, and effective interaction with external
experts. A panel discussion was proposed to identify factors and measures to
facilitate sound partnerships and integration between these valuable teams;
however, the topic was accepted for presentation as a poster